copywriting tips

The Anatomy of a Killer Headline

In 2013, The Economist ran a simple outdoor line: “Would you like to sit next to you at dinner?” It wasn’t an ad—it was a dare. That headline didn’t sell subscriptions; it sold a mirror. And that’s the anatomy of a killer headline: it cuts straight into your ego, no decoration needed. But here’s the […]

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Copy vs. Content: Same Pen, Different Blood

Advertising / Jesús Rivero

Copy sells. Content connects. They use the same pen—but bleed different. TikTok virality can make you famous for a week.TikTok ESOV can make you bigger for a year. What is Copy? What is Content? Same tool, different purpose. (source) Copy vs. Content: Bloodlines Compared Feature Copywriting Content Writing Primary goal Sell. Trigger action. Build trust.

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