Lights, colors, chaos. The eye decides faster than the brain—make it count.
The Million-Dollar Color Myth «Red creates urgency. Blue builds trust. Green means go.» Every creative brief includes these color commandments. Every brand guideline treats them as gospel. And every art director who follows them blindly wastes their client’s money. Color psychology isn’t a vending machine. You can’t press «red» and get «passion.» You can’t select […]
Color Psychology: Myths, Truths, and Uses Leer más »
The Myth That Kills Campaigns «Just make it pop.» Every art director has heard this creative death sentence. It reduces our craft to decoration, treating visual decisions as surface polish rather than narrative architecture. Art direction isn’t about making things pop. It’s about making them stick. Decoration fades. Stories endure. Every poster, every campaign image,
Art Direction as Storytelling Leer más »
Rethinking Independent Publishing (A Field Note) Books are not just vessels of text; they are staged provocations.In a design culture obsessed with “content,” the book as object is quietly staging a counter-revolution. The Myth (Why It Persists) The industry line is familiar: books are dying, digital is king. Design students get told their future lies
Rethinking Independent Publishing Leer más »
